This Privacy Policy explains how 7h88 collects, uses, stores and protects your personal data, and sets out the rights you hold in relation to that data.
All data transmitted between your device and 7h88 servers is encrypted via industry-standard TLS/SSL protocols. We apply technical and organisational safeguards to protect your personal information from unauthorised access.
You have the right to access, correct, restrict and, in certain circumstances, request deletion of your personal data. Requests can be submitted to our support team in writing at any time.
7h88 does not sell, rent or trade your personal data to third parties for marketing purposes. Sharing occurs only as strictly necessary for Platform operation, legal compliance or fraud prevention.
We use cookies and similar tracking technologies to maintain session state, analyse usage patterns and improve Platform performance. You can control cookie preferences through your browser settings.
Where personal data is transferred outside your country of residence, 7h88 applies appropriate safeguards consistent with applicable data-protection standards to ensure continued protection of your information.
Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations or resolve disputes. Retention periods vary by data category and applicable law.
This Privacy Policy ("Policy") is issued by the operator of the 7h88 online betting and casino platform ("7h88", "Platform", "we", "us", "our"). It applies to all individuals who register an account, access the Platform or otherwise interact with our services ("User", "you", "your").
7h88 is committed to handling personal data responsibly. This Policy explains what personal data we collect, the purposes for which it is used, how it is protected, and what rights you hold. We encourage you to read it in full alongside our Terms & Conditions and Responsible Gambling Policy.
We collect the following categories of personal data depending on your interaction with 7h88:
When you create an account, we collect: full name, email address, date of birth, country of residence, username and a hashed version of your chosen password. This information is mandatory for account creation.
To comply with anti-money-laundering (AML) obligations and to verify your age, we collect copies of government-issued identification documents. For Pakistani users this typically includes a Computerised National Identity Card (CNIC), passport or driver's licence, together with proof of address such as a utility bill or bank statement.
We collect records of deposits, withdrawals and transaction histories associated with your account. We may also collect metadata related to the payment channel used (for example, whether a transaction was initiated via a mobile wallet or bank transfer), but we do not store full payment-card numbers or full wallet credentials on our servers.
We automatically collect data about how you interact with the Platform, including: pages visited, games played, bets placed, session duration, device type, operating system, browser type, IP address and approximate geolocation derived from IP.
If you contact our support team, we retain records of that communication — including the content of live-chat transcripts and email correspondence — to facilitate case resolution and quality assurance.
Where you engage with responsible-gambling tools — such as setting deposit limits, requesting a cool-off period or initiating self-exclusion — we record this data to fulfil our duty of care and to ensure those restrictions are enforced consistently.
Personal data is collected through the following means:
Where applicable data-protection law requires a legal basis for processing, 7h88 relies on the following:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract |
| KYC / identity verification | Legal obligation (AML / licensing requirements) |
| Processing deposits and withdrawals | Performance of a contract |
| Fraud detection and AML monitoring | Legal obligation; legitimate interests |
| Responsible-gambling monitoring | Legal obligation; legitimate interests (duty of care) |
| Platform analytics and improvement | Legitimate interests |
| Marketing communications (where opted in) | Consent |
| Customer support communications | Performance of a contract; legitimate interests |
7h88 uses personal data for the following purposes:
7h88 does not sell, rent or trade your personal data to third parties for commercial purposes. We share personal data only in the circumstances described below:
We engage carefully selected third-party processors to assist in delivering Platform services. These include identity-verification providers, payment-processing intermediaries, fraud-detection and AML-screening services, cloud infrastructure providers, analytics platforms and customer-support software vendors. All processors operate under data-processing agreements that restrict their use of your data to the purposes for which it was shared.
We may disclose personal data to law-enforcement authorities, financial intelligence units, licensing regulators or other public bodies where required by applicable law, court order, or where we reasonably believe disclosure is necessary to prevent fraud, protect rights or comply with legal obligations.
In the event of a merger, acquisition, restructuring or sale of all or a material part of the Operator's business, personal data may be transferred to the acquiring entity. You will be notified of any such transfer where required by applicable law.
References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah on this Platform are for informational context only. Sharing of financial transaction metadata with payment intermediaries occurs solely as technically necessary to facilitate transactions authorised by you. 7h88 does not share personal data with these institutions for marketing or profiling purposes, nor do these references imply endorsement of gambling by those providers.
The 7h88 Platform and its supporting infrastructure may involve the processing of personal data in countries outside your country of residence, including countries that may not have data-protection laws equivalent to those in your jurisdiction. Where such transfers occur, the Operator applies appropriate safeguards — which may include standard contractual clauses, data-processing agreements or other recognised transfer mechanisms — to ensure that your personal data continues to be protected to a standard consistent with applicable data-protection requirements.
You may request information about the safeguards applied to international transfers of your data by contacting our support team in writing.
Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, to comply with legal or regulatory obligations, or to resolve disputes and enforce agreements. Indicative retention periods are set out below:
| Data Category | Indicative Retention Period |
|---|---|
| Account registration data | Duration of account + 5 years post-closure (AML obligation) |
| KYC / identity documents | Duration of account + 5 years (regulatory minimum; may vary by licence jurisdiction) |
| Transaction records | 5–7 years post-transaction (financial record-keeping requirements) |
| Customer support communications | 3 years from date of resolution (dispute resolution) |
| Usage and analytics data | Up to 26 months (aggregated / anonymised thereafter) |
| Responsible-gambling records | Duration of restriction + 5 years (duty of care) |
| Marketing preferences | Until withdrawal of consent or account closure |
Actual retention periods may be extended where required by law, regulatory guidance or to defend legal proceedings. On expiry of the applicable retention period, personal data is securely deleted or anonymised.
Cookies are small data files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and to store preferences or session information.
You can control and delete cookies through your browser settings. Disabling non-essential cookies will not prevent you from using the core Platform, but may affect certain functionality or your experience. Most modern browsers offer cookie management through the settings or preferences menu.
7h88 implements a range of technical and organisational security measures to protect personal data against unauthorised access, loss, destruction or alteration. These measures include:
Depending on the data-protection laws applicable in your jurisdiction, you may hold some or all of the following rights in relation to your personal data. To exercise any of these rights, please submit a written request to our support team at the contact details in Section 17.
You may request confirmation of whether we hold personal data about you and, if so, a copy of that data together with information about how it is processed.
You may request correction of inaccurate or incomplete personal data held about you. Corrections to KYC data may require re-submission of identity documents.
You may request deletion of your personal data where it is no longer necessary for the purpose collected, you have withdrawn consent, or processing is unlawful — subject to legal retention obligations.
You may request that we restrict processing of your personal data while accuracy is contested, processing is unlawful, or you have objected to processing pending verification of legitimate grounds.
Where processing is based on consent or contract and carried out by automated means, you may request receipt of your personal data in a structured, machine-readable format.
You may object to processing based on legitimate interests or for direct-marketing purposes. Marketing opt-outs take effect immediately; other objections are assessed against our legitimate-interest grounds.
We will respond to data-rights requests within 30 days of receipt. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 60 days and will notify you accordingly. We may need to verify your identity before processing a request.
The 7h88 Platform is strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's licence jurisdiction or applicable local law. We do not knowingly collect personal data from individuals below the applicable minimum age.
If we become aware that personal data has been collected from a minor, we will take prompt steps to delete that data and close the associated account. If you believe a minor has registered on the Platform, please contact our support team immediately.
Parents and guardians are responsible for monitoring their children's access to online content, including gambling websites. We recommend the use of parental-control software for households where minors may have access to internet-connected devices.
7h88 acknowledges that Pakistan has data-related legislation, including the Prevention of Electronic Crimes Act, 2016 (PECA), and developing data-protection frameworks. Gambling itself is subject to restrictions under the Prevention of Gambling Act, 1977. Users in Pakistan are solely responsible for understanding the legal position applicable to their use of this Platform.
7h88 does not claim endorsement, oversight or data-protection certification from any Pakistani authority, including the National Telecommunication and Information Technology Security Board (NITB), the Personal Data Protection Authority (PDPA, if established), the Pakistan Telecommunication Authority (PTA) or any provincial data body.
Payment references to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah in this Policy and elsewhere on the Platform are provided as familiar local context only and do not imply that those institutions process gambling-related transactions on behalf of 7h88 or endorse its services.
The 7h88 Platform may include integrations with third-party service providers — such as game studios, payment processors, analytics platforms and customer-support tools — whose privacy practices are governed by their own policies. 7h88 is not responsible for the privacy practices of third-party services operating independently of the Platform.
This Policy applies solely to personal data processed by 7h88 as Data Controller. Where you submit data directly to a third-party provider (for example, by authenticating with a payment wallet), the handling of that data is governed by the relevant provider's terms and privacy policy.
7h88 reserves the right to update or revise this Privacy Policy at any time. Material changes — such as new categories of data collected, new purposes for processing, or material changes to your rights — will be communicated to registered users via Platform notification or email where an address is held, with a minimum of 14 days' notice before taking effect.
Non-material amendments (for example, formatting corrections, clarifications that do not change the substance of the Policy) may take effect immediately. The "Last Reviewed" date at the top of this page will always reflect the date of the most recent revision.
Continued use of the Platform following the effective date of any amended Policy constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you should close your account and cease using the Platform.
For any questions about this Privacy Policy, to exercise your data rights, or to report a potential data-security concern, please contact us in writing. We process written requests more efficiently than verbal enquiries and written records enable us to respond accurately.
Data & Privacy Contact
Email: [email protected]
Subject line: Privacy Request — [nature of request]
Please include your registered email address and account username in all data requests to allow us to verify your identity before processing.
We aim to acknowledge all written data requests within 5 business days and to provide a full response within 30 days. Where a request is particularly complex or we are handling a high volume of requests, we will notify you of any extension to this period.
If you have a complaint about how we have handled your personal data and we have been unable to resolve it to your satisfaction, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction.
Have questions about how 7h88 handles your data? Our support team is available around the clock. You can also review our Terms & Conditions or Responsible Gambling policy for further detail.
🔞 Adults 18+ only, or the higher minimum required by the operator/license jurisdiction. Gambling involves risk. Local laws in Pakistan may restrict gambling.